In 2018 we saw major overall changes with Facebook’s algorithm, search result updates with Google, Instagram Stories exploding and increasing its audience market share, and sites such as Tik Tok (formally Musical.ly) parading onto the mainstream with a huge billboard by the iconic crystal ball on New Years’ Eve. If you are a small business, trying to maintain a digital footprint with your audiences what trends should you be thinking about for your 2019 digital media strategy and beyond?
Video, video, video.
Video has been around for quite a while, but incorporating short video segments into your overall blogging and social media strategy will yield dividends. According to Social Media Today, “online videos will account for 80% of all consumer internet traffic by 2020”! If that is not compelling enough, video drives a “157% increase in organic traffic from search engines” and brands that use “video grow their year-over-year revenue 49% faster than brands who don’t”. Convinced? Okay, but you don’t have a big budget to produce an Oscar-winning performance? Try short video formats with Facebook Live, Instagram Stories, or use the photo/video feature on Facebook to create short 45-second vignettes that engage the audience and keep their attention. Or, just start watching videos, take a break, laugh and join Tik Tok to check out Jimmy Fallon’s entry with his #TUMBLEWEEDCHALLENGE.
“It is estimated that the augmented reality market is expected to reach $100 billion by 2020.”
Did you know augmented reality (AR) has been around since 1957 when Morton Heilig a cinematographer created visuals, sounds, vibration, and smell to its viewers? Now, it is estimated that the AR market is expected to reach $100 billion by 2020. Many brands are using augmented reality to personalize its consumer experience. It’s being used with the NFL to show where the first down is on a field during television broadcasts, with Dulux to help consumers pick paint colors for their walls, and IKEA uses AR to show consumers furniture in their house (try before you buy). Smartphones make it possible for consumers to quickly incorporate and take advantage of these AR tools. AR also is used to educate, used for a variety of medical apps, for tourism, and more. Entering into AR holds immense promise for businesses, differentiating themselves from others.
“People spend an average of 3 hours and 35 minutes on their smartphones every day, and this year mobile devices will be the medium that gets the most minutes in the United States, surpassing television.”
A new consumer behavior, coined by Google, is called Micro-moments. Micro-moments focus on the way to capture the buyer’s attention and how your message is delivered. Micro-moments happen very quickly, and businesses should consider where consumers are searching for information whether it be on Google, Google Maps, Amazon, YouTube, or more.
Micro-Moments focus on:
All the transformative digital media trends for 2019 are exciting, but how do you incorporate these efforts together into an actionable digital media marketing approach? Esposito Marketing and Design has over twenty years of experience weaving transformations into strategies that are implementable and can evolve.
What disrupting trends will impact your industry or business in 2019?